Coordinator, Marketing Operations

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From Sony Music’s original posting

We are looking for a dynamic and experienced Coordinator, Marketing Operations to join the International Marketing team at Sony Music. In this role, you will build, implement and improve the processes, technology and data of the International Marketing team in South East Asia; providing planning, governance and insights to enable the team to focus on the creative process, operate efficiently and deliver value to the region and the artists. What you'll do: • Guide the marketing reporting strategy to ensure the marketing team has timely, accurate and relevant data and insights to build, execute and monitor campaigns. • Lead the collation, reporting and tracking of data from DSPs and other platforms, produce insights, and build and maintain reports to share with the broader marketing team on a weekly basis. • Define relevant KPIs to track performance by DSP and other relevant platforms, at the territory and aggregate level. • Interrogate data and use it to identify trends and propose actions to the wider marketing team and other stakeholders when relevant. • Lead post- campaign analysis to determine campaign performance and determine lessons learned and actionable insights for future…