Ads Automation Product Management & Ops Lead

Job description preview

From Grab’s original posting

Job Description: Get to Know the Role We are looking for a Performance Marketing Strategy Lead to connect marketing strategy with platform capabilities. You will understand the operational needs and growth challenges of performance marketing teams, translate them into scalable platform workflows and optimisation capabilities, and use data and experimentation to improve marketing outcomes. You will contribute to the continuous development of the cross-platform automation platform while identifying new opportunities to improve acquisition, conversion, retention and marketing efficiency. As the platform evolves, you will help transform marketing strategies and operating practices into repeatable, automated and scalable capabilities across Southeast Asia. You will report to the Performance Marketing Lead, SEA and work with regional and local stakeholders across marketing, product, engineering and data. The Critical Tasks You Will Perform • Develop performance marketing strategies and identify opportunities to improve acquisition, conversion, retention and marketing efficiency across Southeast Asian markets. • Understand the workflows, challenges processes of marketing teams, and…