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From Crypto.com’s original posting
Responsibilities : • Design, develop, and maintain interactive dashboards in Tableau to support both recurring and ad-hoc reporting needs across various growth functions and leadership teams, enabling real-time performance tracking and insights. • Write and optimize complex SQL queries on Databricks to drive business growth in user acquisition, campaign ROI, and customer lifecycle management. • Partner with cross-functional teams—including growth, product, data engineering, and external vendors—to improve data infrastructure, independently troubleshoot pipeline issues, and ensuring accurate, scalable, and efficient data pipelines that support business goals. • Streamline and automate recurring data workflows and processes, manage SQL automation and job scheduling, and maintain thorough documentation to enhance team productivity and data reliability. • Develop analytical models to inform marketing strategies, including predictive LTV, lead scoring or marketing mix modeling, providing actionable insights for campaign planning and optimization. • Leverage statistical techniques and business intelligence tools to uncover trends, patterns, and opportunities that inform strategic growth…
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