Product Director – Marketing

Job description preview

From Ubisoft’s original posting

Job Description: Summary The Product Director – Marketing will define the game’s positioning and articulate it for the communications & marketing plan and communication strategy. As part of the game core team, the Product Director – Marketing is responsible to shape and enrich the definition and the appeal of the product to ensure its marketability (match players’ needs and to stand out on the market). Daily onsite collaboration with the team in Sofia, Bulgaria, is strongly preferred given the business needs of the role. Therefore: • Full-time residence in Sofia or willingness to relocate would be considered a significant advantage. • Exceptional candidates not based in Sofia may be considered subject to frequent travel and regular onsite presence.Responsibilities The main objectives of the Product Director – Marketing are to: Audience and Market Analysis • Bring a 360° understanding and knowledge of the audience and market to the core team. • Secure, harmonize, and analyze the data and surveys necessary to prioritize and leverage audience and market insights. Product Definition and Positioning • Define the key elements of the product offer (audience, value proposition, market…