Director, Audit Campaign Planning and Activation

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From Reuters’s original posting

Job Description Thomson Reuters Tax, Audit and Accounting (TAAP) segment is seeking an experienced Director of Audit Campaign Planning & Activation to lead the planning and execution of integrated marketing campaigns for Thomson Reuters’ Audit product portfolio. This leader turns product and marketing strategy and positioning into campaigns that drive creates awareness, captures demand and converts demand into pipeline, in our mid-market segment. The role owns the campaign calendar from brief through campaign launch and optimization. This role manages a team of people who will execute the campaign directly or indirectly (through functional support teams). To be successful in this role, you will need to have an ability to shape and build a comprehensive marketing campaign plan while executing with excellence to ensure alignment with business goals. This person will also be able to demonstrate data driven decision making, expert communication skills, strong ability to collaborate and ability to inspire direct and indirect team members to get great work done. Key Responsibilities • Campaign strategy and planning: Build integrated campaign plans that align with the annual marketing…