Customer Advocacy Storytelling & Activation Manager

Job description preview

From Reuters’s original posting

Job Description We're looking for a Customer Advocacy Content & Activation Manager to find, build, and share the customer stories that help buyers choose us. In this role, you'll own the process behind our customer stories: bringing in new advocates, deciding which stories to pursue, creating case studies, videos, reviews, and other content, and making sure sales and marketing teams can easily find and use customer proof to deliver business impact. You'll work closely with sales, marketing, and partner teams, with the autonomy to set priorities and the visibility to see your work make a difference. The result is customer proof that builds trust in the market, helps sellers close deals faster, and shows how our customers succeed. Key Responsibilities Grow our advocate pipeline • Increase the volume, quality, and diversity of customers who participate as advocates by driving awareness and engagement across sales, customer success, and marketing. • Run lightweight campaigns and communications that keep customer advocacy top of mind at the moments it matters most, from active deals to campaign planning.Find and qualify the best stories • Review customer nominations, survey responses,…