Growth Content Manager

Job description preview

From CASETiFY’s original posting

Purpose of Position CASETiFY is seeking a Growth Content Manager to join our Global Growth Marketing team. You own the Growth Content team’s output for performance ads and are accountable for the volume, quality, and commercial results of every asset that goes live. You set the testing roadmap, direct the Designer and Producer, and manage external capacity so the team can hit ad efficiency and revenue targets without sacrificing the brand aesthetic. This is a player-coach role: you can pick up a camera, direct a shoot, build an AI-generated asset and cut the edit yourself, so you show the team how it is done, not just review it. This role professionalizes creative production at the pace the growth engine now requires and reports to the Senior Growth Marketing Manager. Job Description Core Responsibilities • Weekly output. You set the weekly production target and you deliver it. You turn creative strategy and test plans into clear briefs. Each brief has a deliverable, an owner, a deadline and a quality bar. Formats: short-form video · static ads · motion graphics · user-generated and employee-generated content · AI-generated assets. • Ideas and trends. You live on TikTok, Instagram…