spotify

Retention & Engagement Marketing Lead

MumbaiPosted 3 days ago
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From spotify’s original posting

At Spotify, our mission is to unlock the potential of human creativity by connecting creators with fans and helping listeners discover the audio they love. As we continue to grow in India, building lasting relationships with our listeners is central to our success. Our Marketing team plays a key role in shaping how people discover, experience and stay connected to Spotify. We're looking for a Retention & Engagement Marketing Lead to develop strategies that deepen listener engagement, reduce churn and bring inactive users back. You'll combine consumer insights, data and creativity to build experiences that give listeners more reasons to return to Spotify. What You'll Do: • Lead Spotify India's consumer retention and engagement marketing strategy across the listener lifecycle, from new and active users to dormant and lapsed listeners. • Identify the key drivers of disengagement and churn, and develop targeted strategies that encourage repeat listening and long-term retention. • Build tailored retention and re-engagement strategies for different listener segments, using behavioural insights, preferences and engagement patterns. • Create personalised listener journeys that connect…

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