Assistant Marketing Manager for Grab Ecommerce

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From Grab’s original posting

Job Description: Get to Know the Team Grab Vietnam's Marketing team helps grow the business by connecting customer insights with compelling campaigns and strong merchant partnerships. For emerging categories, the team identifies growth opportunities, shapes category and campaign plans, and works closely with Commercial, Category, Content, Marketplace, Operations, and Creative teams to bring them to life. Its work spans digital communications, sales campaigns, livestreams, and brand partnerships—with performance analysis guiding future growth. Get to Know the Role Drive growth for emerging e-commerce categories by using market and shopper insights to shape category plans, leading campaigns across channels, and building merchant partnerships that deliver sustainable business results. The Critical Tasks You Will Perform Accelerate growth for emerging categories • Build deep category understanding through data insight: study shopper behaviour, basket patterns and assortment gaps, and run market monitoring & benchmarking of ecommerce deals to know exactly where the growth is. • Translate that insight into a category growth plan: define the priority categories, the assortment and pricing…