Senior Manager, Brand Marketing

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From 2K’s original posting

Who We Are At 2K, we build some of the most iconic and culture-shaping video games in entertainment. In 2023, we expanded our publishing arm across 2K Sports Lab, our latest stand-alone studio that is shaping an ambitious plan to redefine the future of sports games. We're currently building a world-class team to build the next iconic sports franchise that’s rooted in bold ideas, innovative experiences and a laser focus on players and fans. What We Need We are looking for a Senior Manager, Brand to join our team. This is a critical role that will further develop the foundations of our next blockbuster sports IP, offering a rare opportunity to impact the future of the sports video game category. The role requires strategic leadership, deep cultural understanding, and a clear point-of-view on the sport in service of creating a unique position and voice within the market. The ideal candidate will be an expert in shaping brand strategy from the ground up, possessing the ability to develop our core audience globally while executing industry-defining creative campaigns. You will lead cross-functional relationships across studio, publishing and geographic boundaries, and will champion the…