Marketing Director

Job description preview

From MSD’s original posting

Job Description We are seeking a strategic Marketing Director to lead the Lung Cancer Oncology Franchise. This role will drive franchise vision, indication strategy, and lifecycle leadership across priority LC tumors, ensuring sustained growth, scientific leadership, and best-in-class execution. Key Responsibilities * Own the franchise marketing strategy for LC indications across the full lifecycle * Define portfolio vision, indication sequencing, and growth priorities aligned with strategy * Lead customer-centric insight generation (HCP, patient, access, competitor) to shape evidence and differentiation * Drive launch excellence for new indications, regimens, and formulations * Translate clinical data (OS, PFS, biomarker, early-stage) into clear scientific and commercial narratives * Develop positioning, messaging, pricing, and access strategy in partnership with Medical, Market Access, and Sales etc. * Lead cross-functional planning with Medical, R\&D, Access, Policy, Sales, and Global teams * Monitor competitive landscape (PD-1, IO combos, ADCs, perioperative approaches) and proactively adjust strategy * Own budget, forecasting, and resource prioritization for the LC franchise *…