Business Marketing Manager - Hospital and Ambulatory Monitoring ISC

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From Philips’s original posting

Job Title Business Marketing Manager - Hospital and Ambulatory Monitoring ISC Job Description Your role: • Coordinates execution and supports development of a comprehensive Marketing plan for a mid- complex portfolio of products, solutions, and services, aligning with the market's overall business and marketing objectives to drive market growth in ISC. • Examines market trends, competitor pricing, and consumer/customer behavior to evaluate the effectiveness of existing pricing strategies and conducts pricing analysis, thus identifying potential opportunities for optimization to enhance competitiveness and profitability. • Develops and recommends pricing and promotion strategies that drive sales, enhance market positioning, and boost profitability, ensuring that all strategies are data-driven to effectively respond to market dynamics and consumer behavior. • Develops and executes end-of-life (EOL) and phase-out strategies for products, including coordinating the discontinuation process, managing inventory reduction, communicating with stakeholders, and ensuring a smooth transition for customers while minimizing business disruption and optimizing remaining product value. •…