Associate Director, Domestic Marketing

Job description preview

From Sony Music’s original posting

As Associate Director, Domestic Marketing, you will lead innovative marketing strategies that elevate Sony Music's domestic artist roster and drive audience growth across streaming, social, and digital platforms. Working at the intersection of music, culture, technology, and commerce, you will shape breakthrough campaigns, develop strategic partnerships, and create impactful fan experiences that accelerate artist success across the Middle East. What you'll do: • Develop and execute full-scope integrated marketing campaigns for domestic artists, maximizing reach, engagement, and commercial performance across streaming and digital platforms. • Lead social media, content development, digital advertising, streaming marketing, and CRM initiatives for assigned artists and projects. • Build comprehensive campaign timelines, content strategies, and activation plans aligned with artist and business objectives. • Deliver innovative and culturally relevant marketing ideas that resonate with fans and strengthen artist brands. • Ability to work with data and utilize it in the decision making. • Build artist strategy and brand for emerging artists. Artist & Stakeholder Management • Partner…