Head of Customer Marketing Off-Trade

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From Diageo’s original posting

Job Description : Job Title: Head of Customer Marketing Off-Trade Location: Hamburg, Germany Contract terms: Permanent About the Function Sales is where our brands meet the real world. This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere. It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day. About the role Top Accountabilities • Orchestrates the annual activation calendar across customers and channels, balancing business priorities, shopper opportunities and customer needs. • Drives Excellence in Execution by establishing best-in-class activation standards, continuously challenging the status quo and ensuring consistent implementation across all off-trade touchpoints. • Aligns and steers execution priorities in close partnership with the National Field Force Manager to maximize in-store impact and return on investment. • Partners with…